I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. The fact is, your most successful…

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it. The human brain can be influenced through…

I just read an article over at Hubspot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki. I want to state upfront…

We talk a lot about story telling in marketing, but what’s the meaning of it all? With one simple story – the right story –…

And How to Lower Prices Without Previous Customers Throwing a Fit They might even demand a refund of the price difference. I’m pretty sure he…

Luckily, this method will work in any niche where you can save people money on something they’re already buying. And it will work in a…

Last month we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your…

1: Affiliate Marketing – this is the big one most people already know. You do the marketing and selling – often of digital products but…

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos…