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Matt offers a physical copy of his book for free, if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program.
When Matt set up his squeeze page he was in a hurry. He recorded a short video of himself talking about the book offer but he omitted using an eCover. Conversion was at 26% and it wasn’t paying for itself. In fact, for each new subscriber, he was paying about $2.00 out of his own pocket.
The continuity program is a good one and he was making a profit overall, but he really wanted to get the initial offer to pay for itself so that he could ramp up his advertising.
He tried a few things which increased conversion a percentage point or two. But then he finally added an eCover right above the opt-in form.
My eCover Maker is my favorite eCover maker. I’ve used it for every eCover, tablet, mobile and monitor screen capture image you see on the Marketing Mob site.
Then he went a step further, recorded a new video in which he holds a copy of his book and replaced the old video.
Conversions have now increased by 50%.
Never underestimate the importance of pictures in general and eCovers in particular. Whatever it is that you’re offering; a book, a report, software, etc., display a picture of it for prospects to salivate over. Or better yet, hold it in your hand to make it even more real and more desirable for the prospect.