How Do You Compare? 2020 Email Marketing Statistics to Use As A Benchmark

Dave Chaffey of Smart Insights published an in-depth study on email marketing, gathering information from several email-service providers.

The average open rate, across all industries, varies from 14.79 percent (Constant Contact) to 21.33 percent (MailChimp).

The average click-through rate ranges between 2.98 percent (Get Response) to 6.99 percent (Constant Contact).

See what else he found after analyzing hundreds of millions of sends:

How do you compare? 2020 email marketing statistics compilation

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