Imagine a squeeze page that takes you 20 minutes to put together, including the lead magnet.
Imagine this page converts at something close to 71%.
And now imagine you can buy unlimited traffic to your squeeze page because the paid traffic pays for itself.
How many new subscribers would you like today? This week? This year?
The key to a high converting squeeze page is to offer something so ridiculously good, people are more than eager to enter their email address to get that prized item.
You could offer an outstanding resource of some kind, or a huge bundle of books, or maybe a hot plugin or piece of software.
Or… what if you take a product you have lying around, such as a course you’ve been selling for $197, and offer a coupon for a 90% discount on that course? Of course you need their email address to send them the coupon, so it just makes sense they would fill out your form to get it.
Then you send them to the actual sales page with their coupon. They get to see that everyone else is paying $197 while they’re only paying $19. That should make them pretty happy AND immediately set you up as an authority in their eyes, since it is your course they’re buying.
Don’t have a big product of your own? Use quality PLR and a weekend to create one.
The point is to have a REAL product that sells for a high price and then offer a crazy discount coupon like 90% or 95% off.
People enter their email address to get the coupon.
Some of them use that coupon to immediately buy the course. Others purchase the course sometime during the following week, as you remind them that their coupon is expiring soon and they’re going to miss the deal of a lifetime.
Now you’ve got new subscribers and enough income to continue buying traffic for as long as you choose because the purchases of your course – even at 90% off – are paying for the advertising.
Just remember the deal you’re offering has to be irresistible to new subscribers. Your goal here isn’t to make money, it’s to pay for the advertising that’s building your list.
Once they’re on your list, then you can start making profit when you offer them other products.
You can add a super easy micro-recurring membership to your income in about 30 minutes, start to finish.
This assumes you already have some sort of product you’re selling as well as the ability to do a ‘bump’ upsell on the order form or create an upsell page.
A bump upsell is where you add a product to your order page with a tick box. The customer clicks the box to add the item to their order and that’s it – it’s added with one click.
If your payment processor doesn’t allow that, then you can add an upsell page that appears after your customer purchases your product.
Your micro-membership typically won’t have a product, although it certainly could be a newsletter or something you send out every so often. But the easiest, fastest way to add this micro-membership to your sales funnel is to offer something that takes almost no preparation such as support.
Let’s say you’re selling a product on how to do something. Of course you already answer questions from your customers, but if they want more in-depth help, they can sign up for your support membership.
You can charge this membership by the month or by the year. Typically, it’s going to be a very low price and in this case billing annually will likely make you more money.
Then again, maybe you’re selling a course that lasts for 12 weeks. Then you might offer a monthly membership that runs for 4 to 6 months for any questions they might have.
If you sell software, you might provide support to your customers and resellers in case they encounter any problems.
By offering a priority, more in-depth email support service for your product or course, you’ll likely make a lot of sales without doing any hard selling. A good price might be $10 a month or $97 annually, adjusted for whatever it is that you’re offering.
If you’re selling a hundred copies a month of your product and one third of those sales opt into your micro-continuity at $10, you’re looking at an extra $330 a month. Sell a thousand copies and you see this becomes real money.
You might think you’ll have to spend a lot of time servicing your customers, but most people will never use the service. If they do, oftentimes they simply want reassurance they’re doing the right thing. And you can always outsource your customer service to a knowledgeable, trusted assistant.
This won’t make you rich but it does add a nice bit of income with almost no set up whatsoever – maybe 30 minutes of your time – and there’s one more benefit…
…you can backdoor sales of your big products. The customers who do email you with questions will sooner or later need more help than you can give them via support. That’s when you suggest they purchase your high-end program.
Even if you only sell one extra copy of your $1000 program every month because of the rapport you build through your micro-continuity program, that’s still an extra $12,000 a year.
It always amazes me how opening one door in online marketing nearly always results in more doors opening by themselves.