To App Or Not To App – How Apps Fit into the Omni-Channel Experience

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In the old days of eCommerce, a well-built website was all you needed. Now however, you need to have not only a website, but it has to be properly optimized. This applies not only for traditional browsers, but also for mobile (i.e. tablet and smartphone) browsers as well, you also need to be present on the prevalent social media sites as well.

In addition to all of the above, you reach a point in your business where you have to consider whether you should invest in having a bespoke mobile application or “App” built to support your practices. You might be thinking why on earth would you need that? Research has shown that mobile device usage for businesses is increasing every day and the way people access information is changing. More and more people are getting important information via WhatsApp and Facebook messenger, Instagram and Snapchat to name but a few.

As eCommerce vendors, traditional methods of selling don’t really lend themselves very well to these platforms, and additionally our traditional access method of mailshots and subscription lists is changing in its landscape. People are reading emails less and less, and instead rely on targeted social media messages and app notifications, these are the new high streets.

Check out this HubSpot Blog on 15 Examples of Brands With Brilliant Omni-Channel Experiences

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