Video Course,

How to Create a Realistic Content Marketing Plan

Accelerate Your Business Growth with a Content Plan You’ll Actually Use

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marketingmob · December 1, 2018

Accelerate Your Business Growth with a Content Plan You’ll Actually Use

Course Content

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0: MODULE || COURSE INTRODUCTION AND MATERIALS 6 Lessons

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Module Content

0% Complete 0/6 Steps

0:1 WELCOME || INTRODUCTION TO COURSE

0:2: RESOURCE || COURSE BOOK

0:3: RESOURCE || COMPLETE ACTION GUIDE

0:4: RESOURCE || ONE PAGE CONTENT MARKETING PLAN SNAPSHOT

0:5: RESOURCE || CONTENT PLAN EDITORIAL CALENDAR

0:6 RESOURCE || CONTENT MARKETING PLAN – SUMMARY CHEAT SHEET

1: MODULE || WHY YOU MUST CREATE CONTENT IN YOUR BUSINESS 4 Lessons

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Module Content

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1:1: WELCOME || INTRODUCTION TO SECTION: WHY YOU MUST CREATE CONTENT IN YOUR BUSINESS

1:2: WATCH || THE FOUR CORE CONTENT AREAS

1:3: WATCH || WHAT YOU'LL LEARN IN THIS COURSE

1:4: WORKSHEET || YOUR CURRENT CONTENT SITUATION

2: MODULE || SET GOALS TO SET CONTENT PRIORITIES 3 Lessons

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Module Content

0% Complete 0/3 Steps

2:1: WELCOME || INTRODUCTION TO SECTION: SET GOALS TO SET CONTENT PRIORITIES

2:2: WATCH || GOALS ASSOCIATED WITH CONTENT TYPES

2:3: WORKSHEET || ESTABLISH YOUR GOALS

3: MODULE || WHO ARE YOU CREATING CONTENT FOR? 3 Lessons

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Module Content

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3:1: WELCOME || INTRODUCTION TO SECTION: WHO ARE YOU CREATING CONTENT FOR?

3:2: WATCH || THE QUESTIONS YOUR CUSTOMERS HAVE AT EACH BUYING STAGE

3:3: WORKSHEET || DEVELOP YOUR BUYER PERSONA

4: MODULE || WHAT PLAN CAN YOU REALISTICALLY COMMIT TO? 5 Lessons

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Module Content

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4:1: WELCOME || INTRODUCTION TO SECTION: WHAT PLAN CAN YOU REALISTICALLY COMMIT TO?

4:2: WATCH || IDENTIFY AVAILABLE TIME & RESOURCES

4:3: WATCH || MEASURING THE RESULTS OF YOUR CONTENT MARKETING

4:4: WATCH || CREATE A ONE-PAGE CONTENT MARKETING PLAN

4:5: WORKSHEET || PLAN WHAT YOU CAN REALISTICALLY COMMIT TO

5: MODULE || CREATE YOUR EDITORIAL CALENDAR 5 Lessons

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Module Content

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5:1: WELCOME || INTRODUCTION TO SECTION: CREATE YOUR EDITORIAL CALENDAR

5:2: WATCH || BRAINSTORMING CONTENT IDEAS

5:3: WATCH || PLANNING A PIECE OF CONTENT

5:4: WATCH || THE ELEMENTS OF YOUR EDITORIAL CALENDAR

5:5: WORKSHEET || CREATE YOUR EDITORIAL CALENDAR

6: MODULE || PLANNING FOR FUTURE GROWTH 5 Lessons

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6:1: WELCOME || INTRODUCTION TO SECTION: PLANNING FOR FUTURE GROWTH

6:2: WATCH || YOUR LONG-TERM BUSINESS PLAN

6:3: WATCH || CONTENT IDEA GENERATION

6:4: WATCH || MANAGING TIME AND RESOURCES

6:5: WORKSHEET || PLANNING FOR FUTURE GROWTH

7: MODULE || CONCLUSION AND NEXT STEPS 1 Lesson

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Module Content

0% Complete 0/1 Steps

7:1: WATCH || YOU'RE READY TO IMPLEMENT YOUR CONTENT MARKETING PLAN

About Instructor

marketingmob

50 Courses

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Course Includes

8 Modules
32 Lessons